承担良好企业公民责任
作为社区的重要一员，我们以创造共同价值以响应社会需要及挑战为己任。除了「学校起动」计划之外，九龙仓亦积极为社区各界提供支持，着力扶助弱势社群，并鼓励公司义工参与服务。集团已透过捐款、场地赞助、物流支持及员工义工服务等方式，支持多个青少年发展、艺术及文化、环保及社会共融计划。
重点项目
在二〇二〇年第一季，因应新型冠状病毒爆发，集团注入了人民币一千万元予「九龙仓紧急支持基金」，并捐予湖北省红十字会以支持内地医护人员的防疫工作。希望藉各方之力，全球各地人民能尽快走出疫症阴霾，也让大众对武汉这个历史城市有更多了解。
九龙仓透过推广艺术文化，致力提高大众的生活质素。集团旗下的地标物业定期举办世界级艺术展览及文化活动。
Changsha IFS, with its opening in May 2018, introduced KAWS' first permanent bronze piece, SEEING/WATCHING, in its sculpture garden located on the 7/F of the mall. The eight-metre-tall art piece will soon make Changsha IFS become the popular art landmark.
In May 2021, Changsha IFS collaborated with Yue Minjun, the famous Chinese contemporary artist, the official authority of Guinness World Records, and Changsha citizens to break the Guinness World Records with “The largest balloon mosaic formed by People” by creating a mosaic image of thematic happy face with balloons.
Changsha IFS partnered with the internationally renowned pop artist Philip Colbert to bring the world's first exhibition of Lobster Wonderland in July 2022. Through giant art installations, public art thematic areas and a specially built lobster skateboard zone, combined pop-art culture with local culture to bring citizens to a world out of imagination.
The Light Rose Garden's World Tour in China debuted at Chengdu IFS in summer 2016. This massive public art exhibition is made up of 25,000 LED white roses and two unique pink roses, which transformed the Sculpture Garden of Chengdu IFS into a brilliant sea of shining flowers.
In 2022 summer, Chengdu IFS co-created “the MELON VERSE”, an immersive interactive art exhibition with renowned French artist Cyril Lancelin, purposefully choosing watermelon, summer’s representative fr uit, as the creative element to construct an experiential space that’s both gigantic and immersive.
The Migration, an eco public art exhibition created by renowned Italian art movement “Cracking Art” Art”, gathered 90 animal sculptures made from regenerated plastic at Chengdu IFS in 2023.
At Chongqing IFS, a new art piece “LOVE.FOUND.” created by Italian artist and architect Simone Carena, jointly with Chinese artist Yihong Hsu, was unveiled to the public in August 2018. The art piece is now situated at the northeast outdoor piazza of Chongqing IFS
In 2024 fall, Chongqing IFS debuted the art space “Jump High” by the renowned French artist Seth.
Operation Breakthrough, with a motto of "Changing Lives through Sports, aims to help at-risk youths establish correct values and stay away from crime through various sports training. In 2025/26, the Group will sponsor their rugby, cricket, and skateboarding training courses and competitions, targetting to benefit about 200 users and 2,000 attendees.
During the first quarter of 2020, the Group has injected a sum of RMB10 million into “Wharf Emergency Relief Fund” ("WERF")and donated to Red Cross Society of China Hubei Branch to show our support for the medical heroes in mainland China in view of the outbreak of novel coronavirus (“COVID-19”). With concerted efforts from all concerned, the Group hopes that we will ride out of the storm soon and people get to know more about Wuhan as a historical city.
The Group companies have initiated a number of other initiatives. Most notably, Marco Polo Hotels Hong Kong under Wharf Hotels has mobilised 300 staff from 16 departments to research, test and handmade reusable masks for internal use and for charity. Project WeCan and partners also donated sanitary items including surgical masks, hand sanitisers, toilet seat cleaner and hand wipes to 76 WeCan schools which lack supplies as they prepare for school resumption.
Among others, Wharf has supported Wu Zhi Qiao (Bridge to China) Charitable Foundation since 2011, to help rural village development in Mainland China through financial donations and voluntary assistance. The project brings together volunteers from universities around the world for a good cause. With Wharf’s support, more than 100 Project WeCan students have participated in building footbridges and other facilities in remote villages in mainland China with Hong Kong, the Mainland and overseas universities students over the past few years. Click HERE for a Project WeCan student's sharing who participated this meaningful initiative.
Wharf joined the annual fundraising event "Hike for Hospice" of the Society for the Promotion of Hospice Care to support the holistic and individualised palliative care for patients with life-limiting illness. Meanwhile, the Group provides an opportunity for the employees to build team spirit through the hike competition.
